Joining forces with eStara’s market leading Click to Call, Click to Chat and Call Tracking solutions has proven to be a key component  in ATG’s goal to provide an increasingly vital channel for helping consumers go from browsing to buying.  We look forward to continuing the integration of market leaders and creating more relevant interactions across the entire customer life cycle. To that end, we’re eager to post new eStara content that was once separately posted on eStara’s Multichannel Musings blog (see “Change is Good”) on e-Commerce Insights.

 

In  the coming days look out for new content and blog entries, interviews and topics that will highlight trends and observations in click to call, click to chat and call tracking, which are increasingly being embraced by brands ranging from retailers and insurance companies to media corporations and online classifieds portals. In addition, on February 18th all archived content from Multichannel Musings will permanently move to e-Commerce Insights. (Hint: keep an eye out for a new category called “eStara.”)

We hope that you are as excited about the momentum in this industry as we are—and we will continue to weigh in with commentary and updates. Hope to see you here!

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