Cliff Conneighton
Bill Zujewski, Vice President Product Marketing, manages ATG's e-commerce product line. He has over 18 years experience in the software industry, including several high profile leadership positions for Internet software companies.
Kelly O’Neill, Product Marketing Director, ATG leads the product marketing efforts for ATG's commerce solutions. Key to this role is a constant dialogue with customers and prospects and an understanding of the evolving product needs in the market.
Shawn Freeman advises companies that are thinking about incorporating the mobile channel into their marketing plans to start by using it for customer service. That said, Handango is also seeing an increasing trend of on-device transactions (approximately 20% of their customers currently transact online), so it’s not too soon to put that toe in the water.
Technorati Tags: mobile computing, marketing, customer service, Insight Live 2007
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I think that the most important thing to come out of this presentation is that companies need to remember that people are using their mobile phones everyday and more and more of them are using those phones in e-commerce related activities. And if you don’t have a mobile presence, that user will go somewhere that does.
-dr
Comment by dbrobert — May 1, 2007 @ 4:19 pm