Shawn Freeman, SVP of Product Strategy and Technology for Handango is giving a talk on Mobile Computing and the Digital Media Business. He spent a few slides previewing some expected new devices and the one he mentioned being most excited about is the Apple iPhone. Because of Apple’s decision to not allow third-party application development for the iPhone, Handango won’t directly make any money from the iPhone b/c they can’t sell add-on apps for it. What they like about it is the fact that they think the product will (in Apple tradition) create such an excellent user experience that it will put a lot of pressure on the rest of the market to do the same.

Interesting perspective. Makes me wonder if there are other pressure appliers in other industries. Who do you think they are?

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