It’s true - personalization is the future; if they haven’t already, e-retailers must begin personalizing their web sites now, to ensure success.  It is a tremendously powerful way to move you away from haphazard methods for retaining customers, and can really help boost sales…

Retailers need to work on better understanding individual customers through their shopping and buying habits and their needs and wants - and then cater to them. The future is here - time to personalize!

Our friends at The E-Tailing group came out with some preliminary results of their Sixth Annual Merchant Survey: 34% of merchants plan to add the function in 2007. Are you one of them? More here

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