Check out the featured campaign on Sephora’s site, which encourages women to take the Valentine’s Day gifting ritual into their own hands. Talk about personalization in the extreme! :-)

(Disclosure: Sephora is an ATG customer.) 

2/13 UPDATE: It looks like Sephora has changed its featured campaign, so the link above will no longer take you to any V-day content. But, you can read about it (and similar approaches from other retailers) here.

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