As this is the first official post for our new blog, eCommerce Insights, it’s befitting to start out with a disclosure. While this forum will house the opinions, commentary, and critiques of various people with somewhat diverse interests, it is a blog maintained and presented by ATG (Art Technology Group) and its employees. As the leader in eCommerce software, we’ve helped hundreds of web sellers produce superior online results and we are passionate about all aspects of eCommerce—from the technology supporting these web stores to the way merchandisers use them to shape the consumer’s shopping experience. Our business and our solutions are guided by the most basic principle that the stores that are most successful are those that deliver the most relevant and personal customer experience, from merchandising through customer service, and our job is to provide the platform and tools that allow our customers to deliver that superior online experience.

Of course, we think we’re doing a pretty good job at this, and it’s apparent that others do, too—just take a look at the growing number of customers implementing ATG products, and the feedback we’re receiving from industry analysts.

But the purpose of this blog is not to pat ourselves on the back or to sell you our products. Our newly re-designed website does that well enough already. What we hope to establish here is just a simple forum where we can talk about our passion—and where others can share their opinions on eCommerce, as well. If you’ve got something to say, by all means let us know. If you’re curious to know where we stand on some issue or even an industry controversy, bring it on. By starting our blog with this disclosure we hope to convey that we are only interested in having an honest, open dialogue with the eCommerce community.

So instead of belaboring that point, we might as well get started “conversing”…